When developing an advertising plan, it is always vital to follow the proper steps to ensure that the program sells to the masses. When developing the advertising program. In the Advertising Plan, what or how is the use of METRICS? Can you address what those are and how they can dovetail with an ad program? Please use all the hour to have a good answer Thank you..

When developing an advertising plan, it is always vital to follow the proper steps to ensure that the program sells to the masses. When developing the advertising program. In the Advertising Plan, what or how is the use of METRICS? Can you address what those are and how they can dovetail with an ad program? Please use all the hour to have a good answer Thank you..