DO only 3 principles of conversation design centered

The 7 Principles of Conversion-Centered Design

Don’t let your lack of design skills hold back your conversion potential. Learn how to think like a designer and create landing pages that not only look good—but convert better too.

You don’t have to be a designer to think like one…

Design is a blind spot for most marketers.

Unless you went to school for graphic design, this is probably not your main area of expertise. Maybe you can spot when something doesn’t look quite right on a landing page, but it’s tricky to figure out how to fix it. (Even trickier, how do you know what’ll actually convert?) Some of us fiddle with spacing and colors for hours before throwing our hands up and declaring it “good enough.” A lucky few can afford to pay a designer to work their magic—but making actual design decisions often feels so subjective.

There’s a better approach to landing page design. It starts by changing the way you think.

Because you don’t need to be born with a paintbrush in your baby hands to make something both beautiful and high-converting—all marketers can learn the principles of good design. Even if you struggle to color within the lines or still have no idea what the heck an F-pattern is. Landing page design is a skill you can develop, just like copywriting or optimization. In fact, it’s one of the keys to developing your conversion intelligence and becoming a better marketer.

You just need the right framework to get started.

WHAT IS CONVERSION-CENTERED DESIGN?

Conversion-Centered Design (CCD) is a framework for building high-converting marketing campaigns. It encompasses all the persuasive design techniques and psychological triggers you can use to get visitors to take action on your landing pages. You can use this proven approach to net more leads, sales, and signups for your business.

Originally developed by Oli Gardner, co-founder of Unbounce, these seven principles have shaped the design of countless high-converting landing pages. Soon, we’ll be updating this resource with new design-specific insights from our machine learning. In the meantime, this is an up-to-date collection of our best tips, examples, and research on CCD.

This framework will teach you more than just how to make your landing page look beautiful. You’ll understand why a design looks beautiful, and exactly how you can improve it to get more conversions. So the next time you’re in a room and everyone is saying they like “Design A” for no particular reason? You’ll be the one person who’s able to point at “Design B” and show ‘em what they’re missing.

“

Conversion-Centered Design is the original framework for creating high-converting campaigns. With conversion intelligence now on the horizon, it’s time for the next evolution of landing page design.