Investigate the micro-environment as part of the situation analysis for your company.
Project consist of three parts.
this is part one:
Part 1, around (500) words: (apply the following in the context of your company) This is the website: Shop with peace of mind and pay later with Tamara. ( Tamara is a Saudi company)
- Investigate the micro-environment as part of the situation analysis for your company.
- Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
- Technological forces.
- Legal forces.
- Economic forces.
- Political forces.
- Social forces.
- Competitors analysis
- Suppliers and/or Digital Marketing intermediaries.
- Customers’ persona
