Find a recent article in a prominent and relevant media channel (print or online, i.e. Forbes Magazine, INC Magazine, WSJ.com, NYTimes.com, etc.) that refers to and/or is relevant to one of the topics below:

o Principles of Brand&Strategy

Individual Brands

Family Brands

Separate Family Brands

Corporate & Individual Branding Combo

o Principles of Brand Architecture

Corporate Brand Architecture

Product & Brand & Architecture

• Write your 1-page essay analyzing and providing your insight in reference to how does the article you chose relates to the topic and how it is relevant to building a successful brand. Make sure to include in the footnotes the title, edition, date, page and etc., of the publication or URL where the article is being featured.