Create and submit the Marketing to Generation Y Case Study. Do you agree with the article that targeting to Generation Y is the right marketing strategy for Banks

Develop and submit the ‘Marketing to Generation Y‘ Case Study. Answer the following questions and
make sure you connect your answers to the corresponding chapter concepts.
Questions for the case study
1. Do you agree with the article that targeting to Generation Y is the right marketing strategy for Banks?
Why? Elaborate adding supporting concepts from the textbook.
2. In addition to what is presented in the article, what other activities you think would help banks get those
targeted customers? What about the rest potential customers? Should banks care about them or focus
on Generation Y only?
3. Do you think that targeting to Generation Y would be a good marketing strategy for any type of
business? Why? Elaborate adding supporting concepts from the textbook.