Discuss how the organization understands sustainable and ethical marketing and incorporates this into their marketing strategy; consider why it is done in this way.

Assignment Information:
Select an organization/brand well considered for its sustainability credentials. Undertake some preliminary research.
• Introduce your chosen company and provide rationale for why this particular organization was chosen for analysis in your report.

• Discuss how the organization understands sustainable and ethical marketing and incorporates this into their marketing strategy; consider why it is done in this way.

• Evaluate how marketing tools are used to develop the organisation’s sustainability marketing strategy.

• Analyse how the organization has created value for the consumer, use strategies, techniques and frameworks discussed in class to support your analysis.

• Discuss how the organization uses branding strategies to develop the brand and provide sustainable solutions both for the organization and the consumer.

Based on your research and analysis, how can sustainability marketing contribute to future growth of the business?