Marketing Plan Proposal and Concept

Innovation in healthcare can manifest anywhere. Think through your experiences of times when you faced a healthcare situation where something could have been improved with another solution. Create a realistic product(s) or service(s) that is healthcare-related that currently does not exist that can satisfy a problem(s). Make this solution into a for-profit business for which you will develop a marketing plan throughout the course. This will be what you will present in week 7 for the final project. You may choose an existing product or service but must enhance or augment it so that the current marketing plan would not apply. This plan will include financials. Please submit your idea here for approval.

Suggested length is 1-2 pages, double spaced. Your paper will be run through the Turnitin (Links to an external site.) plagiarism detection tool.

Next week you will perform market research to validate the feasibility of the approved idea and write a report on the information. Think of market feasibility studies as a logistical study, and a marketing plan as a specific, planned course of action to take.