Write a proposal for an exhibition or event, to include images with extended captions, critical rationale and context for the project and budget outline

A 3,000/3,500-word proposal for an exhibition or event, to include images with extended captions, critical rationale and context for the project and budget outline

Please include the following five elements in your proposal:
1. Title
2. Venue
3. Rationale
• Approx. 2,000-2,500 words
• What is the concept of the project? Use clear language.
• What broader context does it relate to? (Research and reference!)
• What is innovative about your project?
4. Content / Captions
• Approx. 500-1,000 words
• What will the project include? Be specific. Use images with descriptions or extended captions.
• Sample images captions for artworks:
• Vandy Rattana (b. 1980, Phnom Penh, Cambodia), Preah Vihear, 2008, digital C-print, 60 x 90 cm. Herbert F. Johnson Museum of Art.
• Jacques-Louis David, The Oath of the Horatii, 1784-5, oil on canvas, 200 x 300 cm. Musée du Louvre, Paris.
• Roberto Jacoby and Eduardo Costa, Poema ilustrado, 1966, stool, tape recorder, installation view, Galería de Radio Municipal, Buenos Aires, 1966. Work destroyed.
• Alison Knowles, Make a Salad, 1962, performance, Institute of Contemporary Art, London.
• Paul Chan, still from RE: The Operation, 2002, single-channel colour video, sound, 27:30 min.
5. Brief budget
• What would be the main expenses and how would you fund them? You may also want to include any of the following:
– Details of the project’s output (e.g. catalogue / album / film / website / app etc) 4 – Floorplan with exhibition layout
– Logistical issues e.g. transport or installation – Catalogue or brochure text (e.g. 1,000 words)
– Press release (e.g. 500 words)
– Marketing strategy – who is your target audience and how would you reach them?
– Education / outreach programming – how would you encourage audience engagement?

Tips for writing exhibition proposals
• Use clear language and avoid jargon and buzzwords.
• Start with a strong, clear sentence that succinctly articulates your idea.
• Write directly, and avoid passive and future tense (to be/will be). “The exhibition addresses xyz.” vs. “The exhibition seeks to address xyz.”
• When crafting the proposal, every sentence should answer one of these questions: What is this about? How is this a unique approach?
• Well thought-out, researched proposals usually have a level of specificity: a proposal that examines artists’ responses to the prison system in the United States is a stronger curatorial inquiry than “artists working in x medium” or “artists from x country” or “artists using the same imagery in different media.”
• Be specific when writing about artwork. Don’t write about an artist’s practice generally, write about the specific project or artwork that you want to use, and make a clear, compelling case for its inclusion. How does it connect to the theme of the exhibition? How does it contribute to the show? How does it contrast or complement the other pieces?
• Clearly describe the exhibition plan: i.e. how will viewers experience the work?