Devise an appropriate response and way to manage this emerging crisis.

Mock Crisis Drill
Book used for this class is
• Sellnow, T. L., & Seeger, M. W. (2013). Theorizing Crisis Communication. Wiley-Blackwell. ISBN: 978-0470659304.

PLEASE REFER TO CHAPTERS 5,6, and 8
For this assignment, you will be given a set of crisis scenarios, one of which you will choose to respond to and to craft a response. Your response should address three key publics. First, you should devise your response to internal employees, including how they should respond to the crisis. Second, you should write a response to the media (e.g., a statement or press release). Third, you should construct a response directly to your stakeholders over digital social media outlets like Twitter, Facebook, and stakeholder blogs. These responses are actual “mock” responses and not an explanation of the strategy. Write the deliverables as if you were really managing the situation.
Your responses to these three key publics should feature strategic messaging decisions and directions.

SCENARIO

You are the public relations and media affairs director of a major advertising agency. One of your outspoken employees is an account executive with an important client. He commonly discusses his frustrations around the office, but never publicly. Then, one day following a meeting with the client, your account executive posts a tirade on Twitter about the client, and how much the client has frustrated him. The employee not only names the client but also degrades the clients’ product and the specific client executive your employee was working with. The tweet was only up for 5 minutes before you saw the tweet and advised the account executive to remove the tweet, but it was up long enough for the client to see it and forward it around the company, as well as a couple of your company’s followers, including some journalists, who have retweeted the post. Though you have been following this development, only you, the client, and a few of your twitter followers noticed the Tweet, but unrest from the client and the fact that a few journalists retweeted the message, have you concerned. Devise an appropriate response and way to manage this emerging crisis.