Starbucks Expanding in China

Please answer all the questions below in essay format

  1. Critically discuss the marketing mix (4Ps) of Starbucks in China.
  2. Present the attractive market segments for Starbucks in China and analyse the target market and the positioning of the company in the Chinese market. 
  3. Explain the international market entry methods that Starbucks used in China and critically discuss the advantages and disadvantages of these methods for Starbucks in China.
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