Create a code of ethics that considers the values and needs of all stakeholders.

The Course Project is a sales plan that includes designing a sales organization structure, code of ethics, communications policy, lead generation plan, sales call policy, presentation strategy, training plan, relationship management plan, and internal communications policy.

You may do your project on any of the following.

An imaginary business that you could start
A potential business that you plan to start
An existing business that does not have a sales plan
You’ll also need to select a product for the business to sell.

Because this course is about personal selling and sales management, your Course Project is to be written from the perspective of a sales manager who is pursuing the financial and ethical goals of the organization while simultaneously keeping a sales force productive and motivated.

Include the sections listed below with each respective draft, and use the section titles as headings in the body of your paper.

Week: Draft
Section Title
Topic Prompts
Week 2: Draft 1Sales Organization Structure

Design a sales organization focused on relationship selling by
segmenting an industry and market in which your sales force will compete; and
outlining a sales strategy that addresses legal and ethical implications.
Code of Ethics

Evaluate business ethics from personal and professional perspectives.
Create a code of ethics that considers the values and needs of all stakeholders.
Communications Policy

Analyze buyer behavior within target markets and industries.
Select appropriate channels in B2B and B2C markets.
Create a communications plan that utilizes current communication technologies.