What is Hallmark’s objective in using each site?

Visit the Hallmark social media links of your choice.You should visit at least 4 different sites that target the consumer.

What is Hallmark’s objective in using each site?What user profile do you find for each media format?What is the reach for each site?
Does the social media communication affect consumer buying behavior and/or relationship to the brand?
One issue with social media is whether it can drive sales.Will the target market buy more Hallmark as a result of their social media efforts?