Discuss implications and challenges unique to your target country.

Expanding into a new country requires a manager to understand the nuances of culture which may
impact the local marketing and human resources strategies. These “intangibles” are crucial and must
be identified and understood if a company wants to be successful in the new market, but it can be
much harder to define and measure than other risk factors.
Instructions
Research the culture of Indonesia for your Global Business Plan. Your goal is to gain an
understanding of the overall mindset of the culture, and the intrinsic motivations that will impact both
local consumer behavior, and the personnel that you will employ. Delve deep into their culture by
researching Indonesia’s values, using all of the resources that have been provided throughout this
course. Be sure to review resources like Hofstede Insights & Global Edge.
Compose your initial post that shares your cultural research with the class and includes the following:
Discuss implications and challenges unique to your target country.
Include an analysis of the Hofstede cultural values and how those might apply to the anticipated
behaviors of both consumers and personnel.
Give specific examples of previous mistakes made in that country such as marketing blunders and
translation errors.
Be sure to cite at least (1) additional outside resource that supports your ideas.
APA formatting is required.