“What are emerging markets? Outline three features(Institutional voids ,Modernizations of Infrastructure, Bottom of the pyramid), of emerging markets and discuss the implications of each feature for multinationals operating in emerging markets. Illustrate with examples.

Introduction for example 200 words

Map-scope the study – set the boundary of the study, define what you understand by emerging markets and developed economies (don’t forget to reference). The idea of this introduction is two-fold: being able to signpost what you are going to discuss and providing a background of emerging markets in the context of the question.

Main body for example 1,100 words

This is where you are expected to outline three key feature of emerging markets (Institutional voids, Modernizations of Infrastructure, Bottom of the pyramid). Make sure to back your arguments with relevant figures, facts and references (academic and non-academic). You should also identify specific implications for multinational enterprises operating in emerging markets.

To structure this section, you may either insert three sub-sections (each one of them for a specific feature of emerging markets) and include a reflection about the implications for multinationals operating in emerging markets inside each sub-section. Alternatively, you may structure your main body around two sub-sections: (1) Key features; (2) Implications for multinationals.

Note: You are not limited to the few sections indicated above, please structure your work to suit your discussion.

Conclusion [for example 200 words]

Short synthesis-summary of the essay, reconsidering the background and main presentation of the concepts and arguments. No new issues should be introduced in this section.