Evaluate the long-term profitability of Microsoft in this new industry. What is likely to happen to this industry after Microsoft enters? Here you can evaluate the financial forecasts of Microsoft and in the industry, consider retaliation by competitors, how the industry structure changes favorably or unfavorably, or do some sensitivity analysis on the financials and profitability forecasts.

Evaluate the long-term profitability of Microsoft in this new industry. What is likely to happen to this industry after Microsoft enters? Here you can evaluate the financial forecasts of Microsoft and in the industry, consider retaliation by competitors, how the industry structure changes favorably or unfavorably, or do some sensitivity analysis on the financials and profitability forecasts.