What are the benefits of qualitative forecasts over quantitative forecasts?

4. Questions, 1 Paragraph Each (Supply Chain Management)
Describe a company where forecasting is not important. Why isn’t it important to that type of business?
What are the benefits of qualitative forecasts over quantitative forecasts? Give an example of a qualitative forecast produced by a business.
You are a supply chain manager for Lumber Liquidators. You are trying to implement CPFR with many of your suppliers – what challenges do you need to overcome?
Give an example of when Naïve forecasting is the best option for a company? How would the value of this forecasting method be explained to senior management?