Evaluate the purpose of IMI’s business strategy, and critically analyse how managing knowledge and skills contribute its competitive advantage.

ASSIGNMENT TWO: CASE STUDY [2,000 words +/- 10%]

Intended Learning Outcomes: LO-2 & LO-3

Assignment 2 – TASKS:

Base on the below case stud;

1. Evaluate the purpose of IMI’s business strategy, and critically analyse how managing knowledge and skills contribute its competitive advantage.

2. Critically evaluate the implementation of IMI’s niche market strategy in the light of its competitive advantage and external environment, and recommend other three strategic choices by which IMI might differentiate its business within global markets to achieve and sustain long term market leadership objectives.

Learning Outcomes:

2. Assess an organisation’s long term planning decisions in relation to its competitive advantage

3. Determine the Strategic choice decision of an organisation in light of tier competitive advantage