Discuss the implementation of the marketing mix as a means to increase customer value.

Learning Goal: I’m working on a marketing writing question and need an explanation and answer to help me learn.IA1 – Individual Assignment 1: (Recommended word limit – 400 words)
a. Discuss the implementation of the marketing mix as a means to increase customer value.
b. How does your university add value to students by implementing the four Ps?
Requirements: 400 words | .doc file