Discuss and analyse marketing and strategic implications for the company(s) featured,

The student will be expected to:

1. Consider and research the background to the company(s)/scenario and global marketing topics and theory relevant to the case 
2. Critically evaluate the literature, theory and marketing information relating to the case study and assess the impact and influence of key factors on the case scenario
3. Discuss and analyse marketing and strategic implications for the company(s) featured, draw conclusions from the critical evaluation of the scenario and make recommendations that contribute to the creation of solutions for any problems facing the company(s) identified in the case and through the students own evaluation.