Analysis and evaluation of a topic which you have previously studied in the course or something completely different.

This module is assessed by a 10,000 word dissertation on a business management related topic of your own
choosing. This can be a more in depth analysis and evaluation of a topic which you have previously studied in
the course or something completely different. Your UGMP will be specific and unique to each individual. It is
the author who decides the topic, the content, the method…and how much effort s/he wants to put in to it.
This method of assessment has been chosen as it is very likely that this dissertation will be the largest project
you will have completed in your degree so far. You will gain very valuable employability skills and the skills
required for project management.
This module requires you to develop your chosen topic into a specific project with your supervisor. You will be
required to conduct literature reviews, evaluate and critically appraise a range of information, investigate and
adopt suitable desk-based methodologies and theoretical frameworks to work within, process data, and
determine solutions to those problems. This module does NOT permit you to engage in primary research data
generation, i.e. gathering data by conducting your own surveys, questionnaires, interviews, focus groups or other
forms of primary data collection is NOT permitted for the purposes of this research. The research must be
carried out using secondary data only.
Weighting: 100%
You will be marked on Grademark according to the following criteria:
Introduction: Is the abstract adequate?
Is there a clear purpose and rationale for the study?
Clear set of objectives/research question? 10 marks
Literature review : Was the range suitable and adequate?
Has a critical review of the literature been adopted?
Has a suitable theoretical framework for your study been established? 25 marks
Method: Was the method used explained clearly?
Was the method used appropriately? 15 marks
Findings, Data analysis & discussions: Has the data been accurately presented and analysed or are the findings
merely a description?
Was appropriate theory applied?
Is there an attempt to interpret the findings? 30 marks
Conclusion: Are conclusions reasoned?
Do they correspond with the objectives of the research? 10 marks
Presentation: Structure and Language
Academic writing style
Harvard referencing applied 10 marks