conduct and write up a business project using secondary data.

Assessment Criteria
Learning Outcomes: Knowledge and Understanding tested in this assignment:
Research literature and apply business models where relevant in the development of the project
Critically examine the interrelationships between theory from a range of disciplines covered in the business studies programme
Learning Outcomes: Skills and Attributes tested in this assignment:
Develop a coherent report that synthesises theoretical approaches and secondary research findings for the industry facing project
Feedback /Marking criteria for this Assignment
Performance will be assessed using HBS Grading Criteria and Mark scheme.
Guidance for improvement will be given in writing on the Assessment Feedback Form or via Canvas within 4 weeks of submission.
For each day or part day up to five days after the published deadline, coursework submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches 40 for levels 4, 5 and 6 or 50 for level 7 (PG). Where the numeric grade awarded for the assessment is less than 40 for level 4, 5 and 6, or 50 for level 7, no lateness penalty will be applied. However, if a submission is more than 5 working days after the published deadline, a grade of zero will be awarded.

Detailed Brief for Individual/Group Assessment
Assignment Title: Individual Project

Description of the assignment, task, content and structure:
1500 word maximum individual project report.
For this assessment you are required to conduct and write up a business project using secondary data. The group project proposal from assessment 1 should form the starting point for your individual project.

Any specific instructions:

In order to successfully complete your project, you should ensure you follow these steps:
Perform a comprehensive literature review of your chosen topic
Choose (and adapt if necessary) a research question from your group’s project proposal to use as the research question for your project
Collect together your secondary data using sources identified in (but not limited to) your group proposal
Perform your data analysis to allow you to address your research question
Evaluate your data findings in relation to your research question
Create 2 key recommendations from your research project

Mark scheme:
Weighting
Presentation and Structure 10
Intellectual Curiosity 10
Content 20
Business Application and Integration 30
Discussion and Recommendations 30
Total 100