Identify a significant change initiative in the Darwin region that will enable DM to regain the trust of its shareholders, employees and most importantly, the public (this can be any pro-active change and does not have to relate to the liquor licence scenario outlined in the Dan Murphy’s case study).

Assignment task:
Locate and read the Dan Murphy’s (DM) case study, in the Assignment 2 folder.
Noting the past events surrounding and contributing to DM’s situation, you have now been appointed by
DM as a change management team to complete the following tasks:
1) Identify a significant change initiative in the Darwin region that will enable DM to regain the trust of
its shareholders, employees and most importantly, the public (this can be any pro-active change
and does not have to relate to the liquor licence scenario outlined in the Dan Murphy’s case study).
In providing a rationale for this initiative, you must clearly explain why the change initiative has
been chosen and what the outcome will be once the initiative has been successfully implemented
(ie. what value will be generated).
2) A successful change implementation can only be achieved if those parties impacted by the change
(ie. stakeholders) are convinced that the change is worthwhile and that the resultant benefits
outweigh the costs involved. In relation to the change selected, you must clearly state who the
stakeholders are (remembering that these stakeholders may not have been present in the liquor
licence scenario detailed in the Dan Murphy’s case study), how they are impacted and what their
level of interest, power and influence is. (Tip: The stakeholder grid was covered in the unit and
remember that stakeholders could comprise individuals and/or teams).
3) The successful implementation of your change initiative is a critical undertaking for DM and
therefore;
a. DM has stipulated that you must utilize the PROSCI ADKAR methodology to guide your
implementation project. Drawing from the unit content and further research, you must
explain and apply each phase of the methodology in detail.
b. Within the above discussion, how will you know the outcome of each phase has been
achieved in relation to the three major stakeholders?
(N.B The ADKAR model stipulates that you cannot move to a subsequent phase until the outcome relating to
the previous phase has been achieved)