What is new about new media? How does it differ from “old” media that may display the same defining features?

Assessment 2: essay
Length: 1,500 words

This assessment provides students the opportunity to critically reflect on their learning and examines students’ understanding of concepts
related to media, communications, and culture.
Choose one question to answer:

1. What is new about new media? How does it differ from “old” media that may display the same defining features?
2. Is there an old media that fits some or all of the characteristics of new media? Why is that important?
3. Is the digitalization a revolution with disruptive character or an evolution with natural progress?
4. Does broadcasting media need to be managed publicly or privately and why?
5. What is the significance of the image (such as the selfie) for the construction of digital identity? How does this digital self become centred in
   the offline self?
6. What is the importance of grassroots creativity in consumer-generated production and distribution of cultural goods?
7. An essay question of your choosing, to be confirm with the module leader by email.
   GUIDELINES: Your essay must have the following basic elements:
8. Adherence to the word limit of 1,500 words
9. Double line spacing
10. Use of standard font such as Times New Roman or Arial
11. An Introduction: this is where you state your argument / make your thesis statement, and outline the boundaries of the discussion, around
    150 words
12. Body of the essay, around 1,200 words
    a. Ideally you would split it into 3/4 points in your argument
    b. That means about 300/400 words per point
    c. Each point must follow the basic structure (ii & iii can be reversed):
    i. Topic sentence
    ii. Evidence – primary source
    iii. Support – secondary source
    iv. Analysis of primary source and support from secondary sources
    v. Lead into next paragraph/point
13. At least two course-based readings used as secondary sources to support your argument – this means using actual quotes, explaining
    them and showing how they help you understand your chosen media, and therefore help you build your argument. Always cite and include
    page numbers.
14. One media used as an example/primary source/ evidence for your argument
15. A conclusion that not only summarises your argument but points to the larger issues you have raised; around 150 words
16. Accurate citations of your sources and ideas – use Harvard in text citation and provide accurate page numbers. Citations and quotes
    without accurate page numbers will not be accepted. Incomplete, inaccurate or non-existent citations will be automatically penalised
    by 10 points.
17. Works cited page
18. Use of Harvard referencing style: https://www.mendeley.com/guides/harvard-citation-guide