create a customer engagement audit and strategic plan.

Topic:
You will create a customer engagement audit and strategic plan. You are a new marketing manager for your
chosen organization who has recently completed a module on customer engagement. You have been asked to
produce this report for your Board of Directors that analyses the current customer engagement practices within
the organization (the audit), showcases how much you know about customer engagement, and provides
recommendations about customer engagement (the strategic plan).

Description
Customer Engagement Audit: Provide a critical analysis of the customer engagement practices currently in
operation within your chosen organisation. To do this, you will need to draw on concepts, theories, and models
identified throughout the module as well as examples of best practice used within the industry
Recommendation: Recommend a new engagement strategy to enhance customer engagement within the
organisation. The list below provides some examples of new engagement strategies, but you are not limited by
this list – feel free to consider other ideas. Justify your choice with reference to relevant theory. You need to
ensure that your recommendation follows on from your analysis in the audit. Examples of a new engagement
strategy could include one of the following: –