briefly summarize the key marketing strategy issues in the case that are still relevant TODAY in addition to contemporary issues you find via research;

3-5 Pages, Times New Roman Font, Double SpacedRead the case: Airbnb: What’s Next? Prioritizing opportunities in Southern Europe (ATTACHED) and complete the case analysis. Discuss the following:1) briefly summarize the key marketing strategy issues in the case that are still relevant TODAYin addition to contemporary issues you find via research;2) make thorough recommendations on how the issues should be handled;3) provide a justification for the recommendations.The case analysis should be approached as if you are a marketing manager that has been asked to present three long-term strategies to the board of directors of the brand/product in question.Based on your understanding of the case AND external research on the CURRENT situation,what are the three best strategies to revitalize this brand/product to the same target market and/or alternative markets? Please do not limit yourself to the specifics of the case when formulating your strategies.Think ‘BIG PICTURE’(internal/external factors, complementary products/industries, sustainability, etc.).Strategic recommendations should bemeasurableand broad enough to encompass the direction of the brand for at least 5 years.At the same time, the analysis should explain in detail the logic and process behind implementing such initiatives.