Define what kind of secondary and syndicated data would be helpful in addressing the issue of changing the brand logo. What is the role played by such data?

Read the Case 2.2 Baskin- Robbins: Can It Bask in the Good Ole Days? Page 783.Write a 3 to 5 Page paper (1000 to 1500 words) in APA formatBelow is a recommended outline.1. Cover Page (See APA Sample paper)2. Introductiona. A thesis statementb. Purpose of paperc. Overview of paper3. Bodya. Assume Kimmel decides to conduct a study to address the marketing research problem,describe what research design should be adopted? Relate the different phases of theresearch design to specific aspects of the marketing research problem.b. Define what kind of secondary and syndicated data would be helpful in addressing theissue of changing the brand logo. What is the role played by such data?c. Discuss the criteria to evaluate the usefulness of applying the secondary data toaddressing the market research problem.4. Conclusion – Summary of main pointsa. Lessons Learned and Recommendations5. References – List the references you cited in the text of your paper according to APA format.(Note: Do not include references that are not cited in the text of your paper)