Explain why you anticipate the advertisement will be effective in attracting children and families to your center.

The Task in which you are asked to complete a variety of marketing-related tasks, including
creating marketing materials and responding to public relations concerns.
Imagine you are the director of the Green Hills Early Childhood Center, which is in its 4th
year of operation. Recently, the board of directors met to discuss a number of issues related
to the future success of Green Hills. You have been asked to develop a marketing plan that
addresses the concerns of the board of directors. The board expects that your marketing
plan will help increase enrollment and attract new families to Green Hills while forging
strategic partnerships with outside organizations.
PART 1 LEVERAGING THE ENTHUSIASM OF YOUR COMMUNITY
You are planning a training program for families and staff so that they can help promote
Green Hills to people they meet. Develop a 2- to 3-minute oral presentation for families at
your center that:
Explains the role of families and staff in positively promoting the center, including a rationale
Shares talking points that point out the highlights of the early childhood program and
explains how to use these to promote the program in conversations with other families in the
community
PART 2 DEVELOPING MARKETING MATERIALS
In order to increase enrollment at Green Hills, you will need to develop an advertisement and
explain your marketing strategy for attracting new families to your program.
Step 1
Create a new advertisement. This advertisement may be 2 of the following:
● Brochure advertising the center
● One-page magazine advertisement
● Thirty-second radio ad (audio-recording)
● Thirty-second television commercial (audio and video recording)
Step 2
Write a 2- to 3-page explanation of your advertisement from Step 1 that addresses the
following:
Explain why you anticipate the advertisement will be effective in attracting children and
families to your center.
Identify the medium you chose and provide a rationale for your choice.
Describe at least two additional materials you would develop to supplement the
advertisement as part of your overall marketing strategy.
PART 3 EMPLOYING PUBLIC RELATIONS STRATEGIES
A local newspaper has published an article (Stoneriver Gazette Article) that is highly critical
of the academic rigor of your curriculum.
Step 1