How successful has Haier’s internationalisation strategy been and why?
case from Grant’s ‘Contemporary Strategy Analysis’ 9th Edition textbook
Harvard referencing style
do a written individual case analysis which addresses the questions detailed below relating to your chosen case:
HAIER GROUP – Internationalisation Strategy
- What are the main features of Haier’s internationalisation strategy since the early 1990s and how does it differ from the pattern of internationalisation typical of Western enterprises?
- How successful has Haier’s internationalisation strategy been and why?
- What are the principal features of Haier’s management system? In what ways do Haier’s principles and methods of management differ from those deployed by Western companies? What lessons might be drawn by a) other Chinese companies and b) by Western
enterprises?
Recommendations
- In support of your analysis you should draw on material and references from all your modules, as well as make sure to read the relevant chapters in Grant’s textbook.
- It is recommended that you identify which strategy and management concepts will enable you to analyse the case. These will help you see the company in a broader context, rather than simply focusing on the company and the case material.
- Key to success will be to think and write strategically. Don’t get lost in detail. Analyse the case material then add value through comment and opinion as you discuss the questions.
Learning Outcomes
The learning outcomes that are being assessed in this assessment are shown in BOLD below: Subject-Specific Knowledge, Understanding & Application
b) Demonstrate understanding of the dynamic nature of the inter-relationship between the module topics, and make informed judgments about strategic choices when faced with uncertain, incomplete or ambiguous information.
Employability & Changemaker Skills
- d) Produce approriate informed decisions in the context of real world settings and issues, justifying the chosen conclusions and recommendations
- e) Communicate core ideas and concepts effectively with an ability to devise, sustain and convey an argument, orally and in writing, selecting the approriate academic tools to convey meaning and purpose, supported by valid evidence and use of relevant sources.
- f) Perform and function effectively within a group or team situation, and communicate effectively with specialist and non-specialist audiences.
Your grade will depend on the extent to which you meet these learning outcomes in the way relevant for this assessment. Please see the grading rubric at the end of this assessment brief for further details of the criteria against which you will be assessed.
