briefly describe the industry you are analyzing and determine the industry’s boundaries by describing the basic customer needs that are served.

Outline for Partial Strategic Analysis #1

Individual Assignment

(Please upload a copy in Blackboard by the due date listed in the syllabus, Blackboard will check for plagiarism

This paper is limited to a maximum of 2-3 pages double spaced, Times New Roman 12 with one-inch borders. This is the maximum. This is not a required number of pages. You can be under, just not over. You can and should include a cover page and a reference page that are not included in the page limit. The cover page should include your names, the name of the industry and the name of the company at a minimum.

You must include page numbers and required headings in your paper.

REQUIRED HEADINGS (those that must be in your paper) FOR THIS WRITTEN ANALYSIS ARE IN RED

SENIOR PROJECT

Fall 2022

INDUSTRY ANALYSIS

In this section, briefly describe the industry you are analyzing and determine the industry’s boundaries by describing the basic customer needs that are served.

(This section should contain INDUSTRY information and NOT company information. The company will be analyzed in a different section of this project. Please focus on the company’s dominant or core business when deciding what industry to analyze.

PRODUCT/INDUSTRY LIFE CYCLE

Determine what stage of the product life cycle the industry is in and justify your answer based on the information you have obtained. (i.e. BACK IT UP, PROVE IT TO ME with information on the industry, research etc.) You must choose ONE stage. Do not make an argument for more than one stage or it will negatively affect your grade.

Choices include:

· Embryonic/Introduction

· Growth

· Maturity

· Decline

You must choose ONE of these and then provide your reasons why. Back this up with research.

References

All references used should be included at the end of this paper. You must have at least 5 credible references for this individual assignment. Wikipedia is NOT a credible source. Research papers from other students are NOT a credible source.

The library subscribes to Business Source Complete. This online database is a great place to start your research. You can access this database from home by stopping at the library and asking them for remote access (make sure you take a current student id with you).