Describe the stages in consumer decision-making.

Part A

In the cognitive model of decision-making, which stems from rational perspective, the consumer carefully goes through a series of steps and integrates as much information as possible to arrive at a satisfactory decision (learned in Chapter 9, from the course text).

Describe the stages in consumer decision-making. Then, discuss how each of the following items impacts the process of decision-making. For each item, support your discussion with a personal example of purchasing a product or service:

· Learning and attitudes

· Motivation and values

· The power of self, lifestyle, and personality