Identify by name and briefly describe a client, which can be any organization

Position the client as an authority on a subject – you MUST have a client Write about something TIMELY – Blog posts are different from web pages because they are time-sensitive Generate interest from prospective customers or current clients Increase traffic to a website, blog or other online medium Advocate or defend positions on topics of public interest

Identify by name and briefly describe a client, which can be any organization: Business Nonprofit or other organization Governmental entity Educational institution Individual, such as a person at your place of employment

Choose a topic and writing style* any topic from the first column, or your own topic * any topic from the first column, or your own topic * any style from the second column * any style from the second column

SUGGESTED BLOG TOPICS Writing style FASHION Forecasting PERSONAL TECHNOLOGY Analysis MONEY Instruction ENTERTAINMENT Lists TRAVEL Reviews

ASSIGMENT:

350-450 words on a topic Include images and hyperlinks Inform the reader Make post worthy of sharing Support with facts: surveys, research, data, quotes, etc. Write with style, but not irreverence SEO-friendly headline of 70 characters or less (including spaces)

After the article, write: 1) Search-engine headline of no more than 70 characters, including spaces. It can be the same as the post’s headline if it contains keywords 2) A summary of no more 160 characters that would help the reader choose the post when discovered in a web search. 3) Four keywords

Engage in the first paragraph

Ask an engaging question Share an anecdote or question Invoke the mind’s eye Use an analogy, metaphor or simile Cite a shocking statistic

Write with clarity and power