Determine what changes are needed for Made Good Granola Bars to be successful in this new market

Overall Instructions – MEXICO

Considering the key topics and content from the first four weeks of the course, you are to research a country and prepare a summary written report assessing the attractiveness of this country for the launch of a product. You have been hired to research the potential of taking either Dare Maple Leaf Cookies or Frutopia to an international market. Based on the instructions and criteria outlined below, you are to provide a summary of your key, relevant research findings which support your recommendations.

Introduction

One brief paragraph explaining the purpose of the report and why this country was selected, and the product being considered. Include what type of analysis and research has been done to provide the required research and recommendations.

Product Analysis

Determine what changes are needed for Made Good Granola Bars to be successful in this new market

Adaptation

Consider things like flavour, packaging, pricing, language and target market size – comment on and provide recommendations for at least two of these elements

Recommendation

Be sure to support your recommendations with facts and reasoning

Final Statement

•A final paragraph/conclusion summarizing two or three key findings, and your supported opinion as “analysts” as to whether or not this country is a good choice for Made Good to expand globally.

•A clear yes or no recommendation must be provided and supported.