Can you think of another international company, that is U.S. based, that has had to adapt its product to mirror the cultural expectations of a new country?
Can you think of another international company, that is U.S. based, that has had to adapt its product to mirror the cultural expectations of a new country
McDonald’s has adapted to different cultures. For example, women in Dhahran, Saudi Arabia, must wait for their orders at the single women’s counter. In India (where cows are sacred animals) the Big Mac is called the Maharaja Mac and is made of lamb. Cultural adaptation is an important phenomenon in the exportation of U.S. popular culture.
· Can you think of another international company, that is U.S. based, that has had to adapt its product to mirror the cultural expectations of a new country?
· What does the text say about the importance of adaptation?
