Why should the small business owner consider the demographics of an area when choosing a location for opening a new business?

Please answer the questions below..
Q-01. Why should the small business owner consider the demographics of an area when choosing a location for opening a new business? Name some of the sources of
demographic information that are valuable tools to use in this evaluation?
Q-2. what are the main types of layout plans, and what should the entrepreneur focus on when designing the layout plan for a new business?
Q-3. Compare and contrast the advantages and disadvantages of buying, building, or leasing space for a small business.
Q.4(DB)How can your business location affect customers’ image and perception of your business?
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To help with these questions below my goal is to start a beauty shop in Atlanta for different hairstylists, nail artist, etc to work in.

1. What would be the start up Costs for the first month (include amount, use, and supplier)?
2. Balance Sheet for the start up year?
3. Income Statement (Profit & Loss Statement) for year 1?
4. Cash Flow Statement for year 1?