How are they responding to sector business trends?

InstructionThe Typed SummaryA cover page indicating your team topic, course code and name, date, the following statement of academic integrity “This work conforms to the rules of academic integrity of George Brown College, School of Fashion and Jewellery Studies”, and team members’ full names listed alphabetically starting with surname (last name).Please note that submissions that do not follow the academic policies and maintain academic integrity will be given a mark of zero. A submission that does not include the statement will not be corrected and will receive a grade of zeroA table of contents indicating which team member completed each section and page numbersSubheadings, visuals and expanded point formReferences using APAAn appendix with your team contract, plan, and progress evaluation; a record of team activities and participation by team members including dates and times of meetings and names of people participating in each; a list of referencesA summary must be computer generated in a Word document, 10 to 15 pages long, 12 pt., double-spacedCompany name: DIVINE DECADENCE ORIGINALSThe report based on this questionTheir name and location(s)Their target customersWhat are their products and/or services?What are their merchandising policies- fashion cycle emphasis, quality, price ranges, depth and breadth, brand policies (designer, national or private label), exclusivity?What are their marketing efforts? Sales, customer service, visual merchandising, PR, publicity, advertising and social media.Who are their competitors? How are they faring in comparison to their competitors?How they are organised- sole proprietor, partnership, corporation, chainHow do they operate- what do they do internally and what do they send outside? (Consider the product development process) Do they produce domestically? If so, what percentage of their total production is domestic?Do they franchise?Are they practising corporate social responsibility? If so, describe some of their key initiatives?Sales volume, if possibleLook for news articles about these companies. Are they receiving favourable or unfavourable press coverage? How are they addressing these comments?How are they responding to sector business trends?What are the critical issues this company is facing? How have they been handled?Compare their key similarities and differences> In your opinion, who is doing the best job and why?> What recommendations would you offer each of them?

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