Scoping an Analytics Project: A large video streaming service is experiencing a high rate of customer loss, which is hurting its profitability. The company wants to develop an analytics solution to help identify customers who are most likely to terminate their accounts in the next six months. The company can then reach out to these customers with special offers, recommendations, and other things that might prevent them from terminating. Answer in terms of specific metrics.

Scoping an Analytics Project: A large video streaming service is experiencing a high rate of customer loss, which is hurting its profitability. The company wants to develop an analytics solution to help identify customers who are most likely to terminate their accounts in the next six months. The company can then reach out to these customers with special offers, recommendations, and other things that might prevent them from terminating. Answer in terms of specific metrics.