Term 6 week 2 discussions

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Term 6 Week 2 Discussions
Week 2 Discussion Forum (MKT6250 Healthcare Marketing)
1. ÿÿÿDiscuss how social and economic forces affect marketing strategy.
2. ÿÿÿDiscuss the internal and external factors that influence consumer decision-making.
Week 2 Discussion Forum (ECO5500 Managerial Economics)
Ike’s Tropical Foods specializes in the wholesale distribution of goods, such as rice, and beans. ÿThe firm’s manager is concerned about an article he read in this morning’s Wall Street Journal indicating that the incomes of individuals in the lowest income bracket are expected to increase by10% over the next year. ÿWhile the manager is happy to see this group of individuals do well, he is concerned about the impact it will have on his sales.
What do you think is likely to happen to the price of products sold by Ike’s Tropical Foods? ÿExplain
Your “substantive” initial response should be a minimum of 300 words, excluding references at the end.
Unit 2 DB: Port City Brewing (BUS411 Business Policy Seminar)
For your discussion question this week, I would like you to review the following video that talks about Port City Brewing and their early success in the Craft Brewing Industry.ÿ
Watch Video
Famous For DC: Port City Brewing Company
Duration: 2:53User: famousdc – Added: 9/9/16
After reviewing the video, please answer the following:

Describe ÿÿÿÿÿthe general environment and industry environment in the craft beer market.
Discuss ÿÿÿÿÿthe set of factors that has a direct influence on a firm and its ÿÿÿÿÿcompetitive actions and responses to include: the power of suppliers, the ÿÿÿÿÿpower of buyers, and the intensity of rivalry among competing firms.ÿ
What ÿÿÿÿÿgrowth stage do you believe the craft brew industry is in and why?

Make sure you conduct additional research when answering these questions. There is a lot of information available on the internet about Port City Brewing.