UMGC LEAP App Marketing Plan

In this project, you will develop a marketing plan to rebrand the LEAP app. To prepare your marketing plan, you will develop two essential components: an environmental scan and a marketing strategy,To develop a marketing plan for the LEAP app, you will need to conduct an internal and an external analysis of Mi-ORG and its competitive market.This information will serve as the basis for an environmental scan, which will consist of your team’s Porter’s Five Forces analysis and SWOT analysis. Review the attached files and then use them to develop SWOT and Porter?s analyses. Think critically about the information, barriers, and influences. Your marketing plan will detail your strategy for the LEAP app rebrand.Completed an environmental scan for LEAP, you will now develop a marketing strategy for the app. Review the segmentation, targeting, and positioning (STP) model. Document the findings for the marketing strategy for LEAP’s rebrand.