UK University Launching a New Motor Oil Case Analysis Essay

Instructions: 1. Read the Eco 7 Launching a New Motor Oil case 2. Answer the following questions: o What is the right launch strategy for Eco7? ? How should Eco7 be priced? What are the profit implications for wholesalers and DIFM stores? ? How should Eco7 be distributed? What is your recommendation regarding exclusivity for Aventage stores?