Data Analytics Questions
OverviewInstructions For all assignments in your Capstone Project, your work will be based on the organization you identified in your Week 2 Discussion Question post. In this assignment, you will submit a 2 to 3-page paper in which you will include a brief overview of market conditions and develop a clear and well-focused problem/opportunity statement. This requires you to provide sufficient background on the competitive environment and the organization to accurately frame the problem for your Board. Your deliverables are:First, provide a general overview of market conditions, trends, and big issues. For example, you may begin with a line such as As you know, we have experienced considerable challenges in this space over the last two years Then, summarize the competitive environment. Open with a sentence such as Our biggest competitor ABC has made bold steps to develop X and has made significant gains in market share in Y. This has presented us with a number of challenges Problem/Opportunity Statement Following your overview, identify the specific problem or opportunity that, if properly addressed, will have a significant positive impact on the success of the organization. This will include your testable hypothesis for which you will gather and analyze data to validate in your next assignment. To accomplish this:Identify key data and metrics you will study that are relevant to addressing the problem/opportunity.Identify stakeholders who will be involved in addressing the problem/opportunity. At this stage, you do not need to name specific people, but you must identify functions, departments, geographical areas, etc., that will be impacted. You must also explain the nature of the potential impact.Include relevant information on previous experiences or findings related to this problem/opportunity. This information may be noted in an appendix if that is more appropriate for context and flow. Submit your work in WordInclude a references page with your sourcesThe cover page and the references page are not included in the required page lengthUse professional font (Times New Roman or Arial), 10-12 font size, and double-spaceUse headings to identify main topics and subtopics
