Digital Marketing Evolution Report

Maximum 2,500 words.This report is designed to help you reflect on your personal experience as the target consumer of a specific brand’s digital marketing campaign. The brand can be any brand that you have had multiple experiences with, either buying or consuming. For example, fashion brands, online marketplaces, online games, food delivery services, and online streaming services. Ideally, you should choose a brand that has some form of digital engagement. By documenting and analyzing your own experiences, especially with reference to the theory of digital marketing, you should begin to evaluate the effectiveness of some digital marketing efforts. In this assignment, you need to discuss your chosen brand’s experience with digital marketing campaigns. Digital marketing campaigns may include, for example, social media marketing, mobile app marketing, content marketing, email and text marketing, referral marketing, and/or display advertising to increase your interaction with the brand.