Liberty Adult School Marketing Research Paper

Coursework CW2: Individual Case studyThe client organisation is Dartmoor Zoo. You are to conduct an analysis of their social media activity and to make suitable recommendations. All recommendations should be justified.The analysis will be based on established social media theory and concepts whilst using relevant social media analytics data.The use of tables, charts, images and appendices is encouraged.WORDCOUNT: 2000The word count must be stated clearly on the cover page of the submission. Given that a number of parameters are considered, the penalty for submissions that exceed the word limit will be treated on a one-to-one basis; so we will not reply to questions such as “how much will I be penalized with if I reach 2,000 words” as this will be decided when we will carefully mark your work. However, as a rule of thumb you should expect that you will be penalized considerably if you exceed the word limit by more than 10% of the word count. Quotations are included in the word count. The word count for this coursework does not include:Cover page, list of contents, list of tables and figures.List of references / bibliography (in-text Harvard style references are also excluded).Appendices (be careful on their use)