BUS 343 AU International Marketing Discussion

1. One challenge international marketers face is ensuring that products  and services are designed with the targeted geographic region in mind.  For this discussion, begin by reading Chapter 13 of your textbook. Then,  identify at least one product or service that has been marketed  slightly differently in different geographic regions (e.g., product  features, packaging, brand name, etc.). Then, provide a link to the  product and summarize how it differs based on the geographic region  being targeted. Explain the challenges to international marketing  associated with these differences, along with a possible strategy for  overcoming them. Your initial post must be a minimum of 300 words, and be supported by the textbook.2. Distribution channels play a significant role in the success of  international marketing efforts. As explained in Cateora, Graham, and  Gilly (2016), “Getting the product to the target market can be a costly  process if inadequacies within the distribution structure cannot be  overcome” (p. 444). For this discussion, read Case 3-4 from your text. Then, write a post addressing the following questions:Textbook:  Cateora, P. (2016). International marketing (17th ed.). Retrieved from