Research methods donatos: finding the new pizza – the study is
Must be supported with at least four scholarly (peer-reviewed) research articles in yourresponse.
? Must be at least 900 words (the word count does not include the question text, coverpage, or reference page)? Use proper grammar, current APA format, and submit in MS Word formatThe cases can be found in McGraw Hill Connect or as documents in the Resources section.The questions for each Case Study Assignment can be found in McGraw Hill Connect asfollows:
? Donatos Finding the New Pizza Case Study Assignment: see case page 3View the Case Study Resources section under each Case Study page.
1 Map the research design used by Donato?s for new product development.
2 Evaluate the Wassup meetings as an exploratory methodology to help define theresearch question.
3 Evaluate the test market Donatos used. What were its advantages anddisadvantages?
4 What measurement scales would you have used on the survey that was part of thein-restaurant product tests?
