Southern New Hampshire University MILESTONE 1: Crisis Communication Evaluation Draft

InstructionsSubmit the crisis topic that you have selected for your final project. Specifically, identify the organization whose crisis communication strategy you are planning to evaluate. Briefly describe an actual crisis that the organization has encountered, and provide some initial thoughts on the strengths and weaknesses of the organization’s communication strategy.Crisis Topic: Taco Bell’s “seasoned beef” meat filling lawsuit (2011)Organization: Taco BellResources on Situation: OTHER RESOURCES:Textbook: The Handbook of Crisis CommunicationIntroduction and Chapters 1, 2, and 3Video: Situational Crisis Communication TheoryAttached Files