Identify and suggest at least six to eight things you would recommend ÿNFL to do to improve their licensing program/offering based on what the ÿsport organization has done.

3-2 in 2-4 pages double space and references topic is on the Detroit Lions (NFL team)ÿ
investigate its current ÿmerchandise licensing offering. You may find some of this information on ÿtheir website or the website of the league or sport governing body.
Identify and suggest at least six to eight things you would recommend ÿthey do to improve their licensing program/offering based on what the ÿsport organization has done. Also, comment on who might be ideal ÿstrategic alliance partners that they might approach/use to execute your ÿrecommendations.