Develop a marketing plan for a new product to be launched by an existing company.

InstructionsFinal Project- Overview The Marketing PlanThe final project for this course will be to develop a marketing plan for a new product to be launched by an existing company.A new product may be either:1. One that has never existed before2. One that exists but has been improved through an added feature3. One that exists but will be marketed to an entirely new market. ( ie a National product expanding into an International marketplace.)Can your product be one that is developed by you?YES. But you must use and existing company to channel your marketing efforts.( ie you may have a new razor blade ? you may choose the Gillette company to incorporate it into their product categories and channel the marketing through them.)Weekly Project AssignmentsEach week you will prepare a segment of your marketing plan through written pre-planned outlines.The outlines will include:1.   Company Identification2.   Company Mission Statement3.   Company SWOT.4.   Product Identification5.   Marketing Objective6.   Positioning Strategy7.   Target Market8.   Pricing9.   Distribution10. Promotion11. Implementation12. Marketing MixFinal Project- The Marketing PlanCreate a PPT using the Marketing Plan Guide/content/enforced/19638-MKT302A-65725-2112/Week Four/Final Project Guide1.pptxCreate a PowerPoint presentation using all materials developed for your marketing plans.Use graphics, charts, and other visual elements to support your plan.PowerPoint must include the following pages:1.   Cover Page : Course Identification, Your name, Company Identification2.   Executive Summary: Identifies the market opportunities and new product objectives.3.   Company Mission Statement4.   Company SWOT.5.   Product Identification6.   Marketing Objective7.   Positioning Strategy8.   Target Market9.   Pricing10. Distribution11. Promotion12. Implementation13. Marketing Mix