Choose an industry you understand and explain how autonomous vehicles might impact the industry.
1. Choose an industry you understand and explain how autonomous vehicles might impact the industry, Think about a “to-be” new opportunity that AVs enable and briefly explain your idea using Kim and Mauborgne’s Eliminate- Reduce-Raise- Create Grid.
2. Is autonomous driving technology a Blue Ocean opportunity? Why or why not?
3. Use AV to illustrate the difference between disruptive and Blue Ocean Strategy, and to discuss the growth model in terms of market-creating strategy.
