How is an environment designed to help consumers process the information they need to make decisions and carry out their transactions? How does the design reflect what researchers know about the ways consumers process information?

Consumer Behavior Experience Exercises Sensory Marketing (Ch. 3)Visit a retail or service environment and analyze the sensory experience provided to the consumer. (Chapter 3, especially section 3.1). Consider the experience in each of the 5 sensory categories (vision, hearing, touch, smell, taste), and consider sensory experiences marketers deliberately created as well as the incidental ones – things the marketer probably didn’t intend to do but that still impact the consumer’s sensory experience. How is the environment designed to help consumers process the information they need to make decisions and carry out their transactions? How does the design reflect what researchers know about the ways consumers process information? Based on what you’ve learned about sensation, perception and perceptual filters, what recommendations would you make to improve the sensory experience and effectiveness? What sensory experiences that are relevant to the purchase decision or transaction are missing? The key to a good score on this essay is your insightful recommendations – try to come up with some truly useful ideas for improvements, things that would likely be feasible and cost-efficient, but could have a big impact on the experience. Chapter 3 booknotesAtmospherics Levy Retail Chapter.pdfPlease follow the prompt and write this report over Ross Dress For Less and use the chapter 3 notes from the link.