Analyse the key changes in the strategic position, i.e. external environment and internal environment of the organization during the five last years.
STRATEGIC MANAGEMENT FINAL REPORT Task brief & rubrics
Task
As an individual assignment, you may select one of the leading companies that are listed by https://www.entrepreneur.com/franchise500 .
You will develop and submit a report reviewing the basic strategic steps the company has followed in the last five years, including the pandemic period of
COVID19, addressing the four specific tasks set out below.
• Analyse the key changes in the strategic position, i.e. external environment and internal environment of the organization during the five last years. You may use a variety of the theoretical models as well as company/market/sector data to analyse the major changes in the internal and external environments of the company.
• Critically evaluate how well the organization responded to the external and internal challenges over the period concerned. The focus of your critical evaluation is to determine how well the case organization responded to the changes analysed in task 1. This evaluation should include an analysis of its success, explaining the key factors that enabled the company to become a unicorn. Your considerations should be supported by analysis and evaluation of the key performance indicators for the period studied.
• Critically discuss the basis and sustainability of the competitive advantage of the company. You are to use a range of theoretical frameworks to develop a critical discussion focusing on the competitive advantage of the case organization and how it has changed over the period studied. You are further required to conclude by focusing on how sustainable the competitive advantage of the company is going forward.
• Based on the above, develop a range of strategic options available to the company to ensure its success and sustainability into the future. You are required to develop a range of strategic options for the organization that may ensure its long-term success. These options need to be specific and relevant to the company. Development of each option needs to be supported by the theoretical models.
You will need to:
• Apply and highlight the concepts and theories learned in the course.
• Insert in your report figures, charts and images to support your models.
• Refer to press coverage and annual reports you may find about the matter.
• Apply professor’s tips to produce a great report.
Formalities:
• Type of Report: Word
• Word count: 2.500
• Line Spacing: 1,5
• Cover, Table of Contents, References and Appendix are excluded of the total word count.
• Font: Arial 12 pts.https://www.entrepreneur.com/franchise500
• Text alignment: Double Justified.
• The in-text References and the Bibliography must be in Harvard’s citation style.
Submission: Via Moodle (Turnitin). Sunday 11th September 2022 at 23:59 CEST
Weight: This task is 60 % of your total grade for this subject.
Learning Assessments. It assesses the following learning outcomes:
• analyze and explain the concepts, principles and practices associated with strategy formulation and implementation
• demonstrate an understanding of the complexities of strategic management
• conduct and present a credible business analysis
